Privacy Policy
Version 1.0 • Last updated: August 26, 2025
Welcome to Cholify ("we," "our," "us"). We are committed to protecting your privacy and ensuring your personal data is handled securely and transparently.
/contact route seems to correctly open the popup but the text values are all white text for some reason. This doesnt happen in the homepage when i open the contact.This Privacy Policy explains how we collect, use, and protect your data when you interact with our services, which include:
- Our marketing landing page (LP)
- Our Cholify mobile application (App)
It also outlines your rights and how you can exercise them.
1. Who Can Use Our Services
Our services are intended only for individuals 18 years of age or older. This is because the nutrition and fitness guidance we provide is designed for adults and is based, in part, on European Food Safety Authority (EFSA) nutrient reference values for individuals aged 18 and above. Our system also incorporates additional expert guidelines and proprietary research, all of which are developed for adult physiology.
We do not knowingly collect personal data from anyone under 18. If you are under 18, you cannot create an account or use our services. If we discover that we have inadvertently collected data from someone under 18, we will delete it immediately.
2. Information We Collect
a. Contact Information
- Email address (LP waitlist and App registration)
- Username (App)
b. Biometric & Personal Attributes (App)
- Date of birth
- Weight
- Height
- Sex
- Body fat percentage or body type (e.g., underweight, normal, overweight, fit)
c. Activity Data (App)
- Physical activity level (PAL)
- Specific activities (e.g., football/30 min/intense)
d. Goals & Preferences (App)
- Fitness goals (e.g., lose weight, gain muscle, maintain)
- Target weight
- Dietary preferences
- Allergens
e. Health & Nutritional Data (App)
We calculate nutrition scores based on information you provide, using European Food Safety Authority (EFSA) nutrient recommendations as a reference baseline. These recommendations are supplemented by additional logic, nutritional expertise, and proprietary research developed by our team to tailor results to individual needs.
Note: These are considered sensitive data under GDPR and are processed only with your explicit consent.
f. Meal Tracking (App)
Details of meals and foods you log in the App.
g. Tracking Data (LP)
We use Umami, a privacy-focused analytics tool, to gather anonymized usage data for the LP. Umami does not use cookies or collect personally identifiable information. Data collected includes:
- Device information: type, OS, browser, screen resolution
- Usage data: pages visited, time spent, actions taken
3. How We Obtain Explicit Consent for Health Data
Before collecting or processing any biometric or health-related data, we will present you with a clear consent prompt (e.g., checkbox or in-app dialog) explaining the purpose and scope of processing. You must actively agree before these features are available. You may withdraw your consent at any time via the App settings or by contacting us.
4. How We Use Your Data
- Provide and improve our services, including personalizing nutrition recommendations and tracking progress
- Send necessary service communications and updates (App and LP beta waitlist)
- Analyze usage to improve performance and user experience
- Enhance security and prevent misuse
- Comply with legal obligations
- Generate nutrition scores and recommendations through automated calculations (see Section 10)
5. Legal Basis for Processing
- Legitimate interests: Improving our services, ensuring security, managing accounts
- Contract performance: Delivering the App’s features you signed up for
- Consent: For health/biometric data and marketing communications (where applicable)
6. Data Sharing and Disclosure
We do not sell your personal data. We may share it with:
- Service providers:
- Umami (analytics)
- Resend (email communications)
- Cloud hosting providers (secure data storage)
- Legal authorities: When required by law or to protect our rights
7. Data Retention
- LP waitlist emails: Retained until the beta announcement is complete, then deleted — unless you register for the App, in which case your email becomes part of your account data.
- App account data: Retained until you delete your account. After account deletion, we retain only essential data (e.g., username, email, and records of consents) for a maximum of 2 years. This limited retention is necessary to comply with legal obligations, demonstrate past consent, prevent misuse, and handle potential disputes. After this period, all such data is permanently deleted.
- Umami analytics data: Retained for no longer than 24 months.
8. International Data Transfers
If we transfer your data outside the EU/EEA, we will ensure adequate safeguards, such as:
- Adequacy decisions by the European Commission
- Standard Contractual Clauses (SCCs)
- EU–US Data Privacy Framework (for certified US entities)
9. Your Rights (GDPR)
You have the right to:
- Access your data
- Correct inaccuracies
- Request deletion
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise these rights, email cholifyapp@gmail.com.
10. Automated Decision-Making & Profiling
We use automated calculations to generate nutrition scores and recommendations based on your input data. These are intended solely to guide your nutrition and fitness journey and do not have legal or similarly significant effects on you.
11. Cookies
Our LP and App do not use cookies. The LP uses Umami, which is cookie-less.
12. CCPA – Your California Privacy Rights
If you are a California resident, you have the right to:
- Know what personal data we collect and how we use it
- Request deletion of your personal data
- Opt out of the sale of your data (we do not sell data)
To exercise your CCPA rights, contact us at cholifyapp@gmail.com.
13. Changes to This Privacy Policy
We may update this policy periodically. Significant changes will be communicated via the LP, App, or email.
14. Company & Contact Details
Data Controller
- Legal entity: Cholify s.r.o.
- Registered office: Bělehradská 858/23, Vinohrady, 120 00 Praha 2, Czech Republic
Primary Contact for Privacy Matters
- Email: cholifyapp@gmail.com
Supervisory Authority
If you believe your rights have been violated, you can lodge a complaint with the Czech supervisory authority:
Policy version: 1.0 • Last updated: August 26, 2025